Reimagines everyday life through art, design and experience.
Four ways to explore.
Projects, Objects, Photos and Videos
— each offering a different view into my work, ideas and experiences.
About Heetae
My practice sits at the intersection of design, art and spatial experience. I’m interested in how ideas move between objects, environments and people, and how storytelling, materials and visual expression can turn everyday interactions into meaningful experiences.
Across product, retail, brand and spatial projects, I move from concept and planning to collaboration and on-site execution. Having studied and worked across Korea, the UK and Singapore, I bring an international perspective grounded in both creative exploration and practical delivery.
I don’t see art and design as separate disciplines, but as connected ways of observing, questioning and shaping the world around us.
Create more. Take less.
I believe creativity comes with responsibility. I consider not only what a design adds to everyday life, but also what it leaves behind. Through thoughtful choices in materials, reuse and long-term value, I aim to create with greater care for the world around us.
-jumeoni.jpg)
Good ideas start with a conversation
Opportunities, collaborations, projects or just a hello — I’d love to hear from you.